02 Oct 2018
Posted by Alexcis 
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La retrée de eventos tras el verano está de lo más candente y prometedora este semestre. Como la noche del último jueves de septiembre en que la emblemática Plaza de España de Madrid se vistió de gala para recibir a los más de 200 invitados que asistieron a la fiesta de presentación de la nueva campaña internacional #ThenewDouglas.
La cadena alemana de beauty retails ha lanzado este mes de septiembre una nueva estrategia internacional de marca a través de la campaña The New Douglas, una apuesta por un cambio del concepto de belleza en España que no solo consiste en un nuevo logotipo si no en toda una experiencia al visitar sus boutiques, en lo que no vamos a dar más detalles para que seas tu quien nos lo cuente. Solo diré que saldrá sintiéndote más bella(o) aún cuando no adquieras ningún producto. Suena genial, verdad?
El fotógrafo de las estrellas Peter Lindbergh, ha capturado en blanco y negro la belleza natural y auténtica de Cara Delevingne, Amber Valletta, Alexa Chung, Lineisy Montero, Jon Kortajarena y de la influencer alemana Caro Daur.
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